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Why Choose Fair Trade Coffee

You have probably heard the name “Fair Trade” before, but it is so much more than its name may imply. Fairtrade encompasses a set of principles for people and businesses to follow and helps protect the environment too. Fair trade is a growing movement to ensure fair wages, reasonable working hours, clean working conditions, and fair trade terms. It also helps protect against discrimination. There are now over 1.65 million fair trade certified workers worldwide, and over 1,000 fair trade organizations across 74 countries.

By placing fair trade labels on coffee products that meet certain requirements, we as consumers can easily make informed decisions while shopping. Every product we buy casts a vote towards fair or unfair trade, and by purchasing the certified product, we can make steps towards ending slave labor, and unclean working conditions worldwide.

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